This shop is one of the most antique shop in town and they are specialized in head-ware!
Its history starts in 1886 with Manuel Aquino Azevedo Rua, a wine producer from Porto who was forced to leave the terraces of the Douro because of the devastation caused by the phylloxera plague.
With family borrowed money, he came to Lisbon and founded Azevedo Rua hat store, since at the time the hat was a mandatory piece in men's clothing.
All of the hats are still produced in-house and after all these years, are still recognized for their quality. Reportedly the poet Fernando Pessoa was a loyal customer of Mr. Azevedo Rua
From the 80’s onward, the store also started producing hats for ladies with the business being run now by the 5h family generation.